Excelsior Prepares for Lunar New Year Celebrations

The neighborhood, home to a significant Asian American population along Mission Street’s commercial corridor, typically sees increased foot traffic and cultural events during the lunar calendar transition. Local businesses from Geneva Avenue to Alemany Boulevard are preparing special promotions and decorations for the holiday period.

“The Fire Horse year comes around every 60 years, so this is pretty special,” said Linda Chen, who runs a grocery store on Mission Street near Excelsior Avenue. “We’re expecting more families to come out for shopping and celebrations.”

The Fire Horse, considered one of the more dynamic signs in the 12-year zodiac cycle, is associated with energy, independence, and strong will. People born in Fire Horse years are believed to be particularly spirited and ambitious.

Excelsior’s Asian American community has grown significantly over the past two decades, with many Chinese, Filipino, and Vietnamese families settling in the neighborhood’s more affordable housing stock compared to traditional enclaves like Chinatown or the Richmond District.

The Lunar New Year period officially begins January 29 and runs through mid-February. Local community groups are planning lion dances and cultural performances along the Mission Street corridor, though specific dates haven’t been finalized.

Supervisor Myrna Melgar, who represents the Excelsior, said the celebrations highlight the neighborhood’s cultural diversity. “These traditions bring our community together and support our local businesses during what can be a slow time of year,” Melgar said.

The last Fire Horse year was 1966, and the next won’t occur until 2086. In Chinese astrology, Fire Horse years are considered particularly auspicious for starting new ventures and making bold changes.

Local merchants along Mission Street between Geneva and Alemany have reported increased sales of traditional decorations and specialty foods in preparation for the holiday. The celebrations are expected to draw visitors from across the Bay Area to the Excelsior’s growing restaurant and retail scene.